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Changing the Hue/Saturation to tiles
First of all I opened the original image in PhotoShop.
I then inverted the image by going to Image > Adjustments > Hue/Saturation.
The following settings were applied: Hue +185, Saturation +75 and Lightness -20.
With the font colour was set to whiteI added the piece of text 'C' onto a new layer. The font was quite large (Myriad Pro 36pt). I the flipped this horizontally by going to Edit > Transform > Flip Vertical.
I then changed the font size down to 8pt and added the text U B I S and T on to new layers respetively. I used the move tool to position appropriately.
This is the final result:
